MagicJack Product Review - Is Dan Borislow trying to kill telecom?

On the wee hours of the morning I saw a commercial about MagicJack, a softphone / USB device that 'allegedly' allows you to make unlimited calls to the U.S. from any Internet connected computer in the world for $19.95/year. I was intrigued.

A few Google searches later, many people have reported that it does work overseas. Since I tend to travel often, I'm now officially going to try this out. I would have loved to test this while I was on Holland America's cruise ships (which blocks Skype). But I didn't know about it! Definitely a case study for infomercial marketing.

OUTLINE:

01/06/2008: I just ordered it off their web site at www.magicjack.com. Shipping for priority mail costs $13.90. They are already making a profit off me on shipping alone! Mr. Borislow, work on this -- this does not make a first good impression. Build it into the price rather than jacking the shipping.

More updates later...